Once your content has been produced, how do you optimize its impact?

You must first combine your communications tools into a user-friendly and interactive microsite that will be linked to your website. Developing an interface according to the industry’s best practices can take a good deal of time, considerable expertise and a sizeable budget.

POD Media has done the work for you.

Our proposed microsite (Information Centre) will enable you to:
▪ manage and index your content (yourselves, if you wish);
▪ optimize its consulting;
▪ favour subscriptions;
▪ deliver your content automatically and free of charge;
▪ encourage viral marketing;
▪ enhance your search marketing;
▪ increase your credibility (media review, testimonials);
▪ take the pulse of your audience (comments, evaluations of specific content, emails); and
▪ obtain performance statistics (subscription, number and length of visits, visitors’ profiles…).

We have thought of everything…
all we need to do is personalize the interface with your corporate image.

Here is more information on podcasts:
Podcasts - Why They Matter to Your SME
Numerous podcasting case studies from well-known compagnies

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