Promoting and distributing your podcast is one of the ways you can grow your audience and possibly make money from what most people have considered a hobby for a long time. Whether you have been doing podcasts for several years or you have just started, you should always think about how you will make money from your podcasts. Below are some of the ways to grow your revenue:
Make a significance at iTunes
Over the years, iTunes has been making news due to its popularity as a place where people download audios. Over 70 percent of podcasts around the world are listened to through iTunes so if you want people to hear about you, you should probably work hard so that you are prominently featured on the platform. The more people listen to you and download your work, the higher your ranks on iTunes. Make sure your content is worth it.
Use social media platforms
Never underestimate the value of social media when it comes to promoting your podcasts. You will reach a greater audience if links to your podcast can be found on major social media platforms such as Facebook, Twitter, and Instagram. First, you will need to boost your following on social media so that you are sure your message is reaching many people.
Make your titles catchy and relatable
Before someone clicks on your podcast, they will read your title and if it does not appeal to them, they will not bother. Entice them with a catchy headline that summarises what the podcast is all about. Research around the internet and find sites that are known for penning interesting headlines that you can learn from.
Charge brands to advertise with you
Brands are always looking for people who have a large following to work with. You do not have to have millions of subscribers for you to approach a brand. As long as you can convince them that you have the numbers and you are talking to a niche market, they will be willing to advertise with you. As is similar to online gaming being an influencer and selling ads or product placements is a great way to earn extra revenue.
Invite guests and have them promote you
When a guest makes an appearance on your podcast, your ratings are likely to go higher. You can also approach the guests and tell them to use their mailing list to promote you and share your podcasts.
Find placement in podcast directories
The concept is the same with any type of directory. If you appear in one, then people looking for you or the type of content you produce are likely to find you. Podcast subreddit and podcast land are some of the popular directories where you can register.
Partner with brands
The partnership does not have to be about money. You can approach a brand and ask that they endorse you in exchange for a review. You can also partner with them so that they sponsor an activity that will increase your visibility.